Plant-Based Protein Manufacturing
Plant-Based Protein Manufacturing
Sector: Food Technology
Background
An ingredients manufacturer needed to evaluate opportunities in the rapidly growing plant-based protein market. They sought to understand how to leverage their existing manufacturing capabilities and distribution networks while identifying the most promising market segments.
Our Approach
We mapped the entire plant-based protein value chain, from raw material sourcing to end-product manufacturing. Our analysis included detailed assessment of protein types, processing technologies and application requirements across food manufacturing segments. Through extensive primary research with food manufacturers, we identified specific technical and commercial requirements that aligned with our client’s capabilities.
The strategy focused on targeting specific protein types and applications where the client’s technical expertise provided clear differentiation. We developed a phased market entry plan that balanced investment requirements with market opportunity.
Outcome
The client successfully entered the plant-based protein market, securing supply agreements with three major food manufacturers within the first year. Their specialised protein solutions achieved premium positioning in targeted applications, delivering 25% higher margins than traditional ingredients.