Sustainable Packaging Innovation
Sustainable Packaging Innovation
Sector: Manufacturing & Sustainability
Background
An established packaging manufacturer sought to capitalise on growing demand for sustainable solutions in B2B markets. They needed to understand which segments offered the best opportunities for their eco-friendly innovations and how to position against both traditional and new sustainable competitors.
Our Approach
We conducted comprehensive market analysis across multiple B2B sectors, evaluating sustainability requirements, regulatory trends and buying behaviours. Our research included extensive interviews with procurement decision-makers in target industries, revealing crucial insights about adoption barriers and value drivers.
The resulting strategy identified three priority segments where the client’s sustainable solutions could command premium positioning. We developed detailed entry plans for each segment, including channel strategy, pricing frameworks and partnership opportunities.
Working closely with the client’s technical teams, we identified three high-potential applications where their IoT expertise could deliver immediate value. The strategy focused on building strategic partnerships with established urban infrastructure providers to accelerate market entry.
Outcome
Implementation of our recommendations led to successful market entry in the high-value food and beverage segment, achieving 45% year-on-year growth. Strategic partnerships with two major distributors accelerated market penetration, establishing our client as a leading sustainable packaging provider in their target segments.